Zheng Heng Dynamic

The business of Zhengheng group at home and abroad involves banking, real estate, investment, network, human resources, science and technology, cultural innovation and business travel industry and other fields.While actively investing in the industrial layout, Zhengheng group is also vigorously introducing the advanced management mode of developed countries and promoting the industrial upgrading of Cambodia. In this process, it reconstructs the business model and organizational model, creates an industrial cluster with Zhengheng characteristics, and is committed to becoming an international first-class comprehensive development led by strategy, driven by innovation and promoted by value enterprise groups.
 

The Cambodian Chinese Tourism Industry Promotion Association was formally established!

Release time:2020-02-02 Reading volume:630 Source:Z.H Group

On November 22, 2019, the Cambodian Chinese Tourism Industry Promotion Association was formally registered in Phnom Penh, capital city of Cambodia. Cambodia Chinese Tourism Industry Promotion Association is a non-profit organization jointly initiated by Cambodia Zhengheng Group and Beijing Lizhi Brand and approved by the Ministry of Interior of Cambodia. The Promotion Association is composed of well-known experts and scholars, well-known entrepreneurs and elites in the cultural and tourism industry in Cambodia and China, and is committed to promoting the exchange, cooperation and development of the cultural and tourism industries between Cambodia and China.
 

 

Promote exchanges and compose new chapters togethe

Purpose of the Promotion Association

 

Cultural tourism activities are a bridge to spread civilization and enhance friendship. Cambodia and China are geographically close, and the strategic partnership continues to developing. In 2018, the number of visits between the two countries reached 2.1 million. In the first seven months of this year, the number of Chinese tourists to Cambodia reached 1.501 million, making Cambodia the largest source of tourists.

 

Under the opportunity of the era of Cambodia-China friendship, the Cambodian Chinese Tourism Industry Promotion Association was established. With the purpose of promoting the cooperation and exchange of cultural tourism industry between Cambodia and China, it will actively carry out promotion of cultural tourism industry investment, economic cooperation and cultural exchanges between Cambodia and China.

 

Through the integrated development and cooperation and exchange of the cultural tourism industry between Cambodia and China: protect, inherit and promote Cambodia’s most representative cultural and artistic projects, display and spread Cambodia’s unique cultural charm to the outside world, and promote the integrated development of Cambodia’s cultural tourism industry and tourism consumption Market upgrade

 
 

Cultural tourism as a medium to seek common development

"Discover Cambodia" National Cultural and Creative Development Plan

 

Under the opportunity of the “Cambodia-China Cultural Tourism Year” in 2019, with the strong support of the Cambodian Ministry of Culture and Arts, the first project initiated by the Cambodian Chinese Tourism Industry Promotion Association-the “Discover Cambodian National Cultural and Creative Development Program” will be launched soon. This is committed to protecting, inheriting and carrying forward Cambodia's most representative cultural and artistic projects.

 

In this event, it is planned to organize nearly a hundred experts, scholars and travel experiencers to go deep into the Cambodian folks to deeply explore and promote the cultural value of their traditional handicrafts, and give them commercial value, and finally form a culture that can be implemented and operated sustainably Experiential cultural tourism business projects, creating a model for cultural and artistic exchanges between Cambodia and China, in order to promote the in-depth integration and development of the economy and culture of Cambodia and China, and promote the treasures of Cambodian folk art to China and the world.

 
 


Industrial innovation, create a better future

Explore the new wave of cultural travel era

 

The Cambodian Chinese Tourism Industry Promotion Association will always actively respond to the "One Belt One Road" strategy, implement the "Discover Cambodia" national cultural and creative development plan, bring Cambodia's rich culture and art into China, promote more tourists to Cambodia, and realize the popularization of cultural exchanges. , Diversification, making cultural and tourism cooperation a new bright spot in the relations between Cambodia and China.

 

In the future, the Cambodian Chinese Tourism Industry Promotion Association will be committed to more pragmatic cooperation and inject strong impetus into the cultural and artistic exchanges between Cambodia and China. We will use the "Dara Sakor•Long Bay" world-class coastal cultural tourism and vacation destination as a model of cultural and tourism integration and exchange between the two countries, and jointly explore new opportunities for long-term cooperation between the two countries.

 
 


The Dara Sakor•Long Bay project, built by Cambodia Zhengheng Group, is located on the beautiful coast of Koh Kong Province and is being built into a new destination for world-class cultural tourism and vacation. In the future, Dara Sakor•Long Bay will be completed as a Cambodian Cultural and Art Experience Center, combining the most distinctive cultural and artistic projects with the most beautiful beaches, and bringing tourists a truly valuable cultural and tourism upgrade product experience.

 
 
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